With more than 2 billion users across the globe, businesses will look to embrace WhatsApp automation as part of the core digital marketing tool by 2024. Automatically, this makes the platform prime for companies to reach their customers, automate communication, and thus create engagement. Leverage digital marketing through WhatsApp automation, and you enjoy scaling up strategies for communication, saving time, and personalized customer interactions in return. WhatsApp automation can be implemented to successfully achieve marketing success in the year 2024 and zeroes in on the major strategies through which brands may succeed toward acquiring better engagement, conversion, and loyalty of the customer.

 

1. Why WhatsApp Automation for Digital Marketing?

Because the direct messaging feature of WhatsApp allows for instant communication with customers, it makes the channel very effective for use in businesses. message manually, especially when brands start to grow in numbers. Automation will be helpful in such a situation. The messaging of WhatsApp will highly simplify marketing operations as far as sending promotional messages and answering customer inquiries go.
With automation, you can reach your customers at any time, day and night. Automation enables you to personalize messages at a mass level. Automation enables you to automate repetitive tasks, which will save you some time and resources.
Faster responses for increased customer satisfaction

2. Turn on Automated Welcome Messages

These are some of the main things you do when using WhatsApp automation in your digital marketing strategy: you can forward to them a fully automated greeting message, which will introduce your brand to them and set the tone for any subsequent communications with them.

Whatsapp automation, you can personalize the marketing message based on behavior purchase history, or preference of the audience. For example, if your customer is buying predominantly a category of product, then you can auto-feed them updates or promos of the same category of products.

You can also segment on:

  • purchase history
  • demographics
  • customer interests
  • patterns of engagement
  • This focused approach will ensure that the message delivered hits home and has a good conversion rate.

3. Chatbots Customer

Support Chatbots are one of the most tremendous automation tools available with WhatsApp in digital marketing. The WhatsApp customer’s query may be attended to immediately by a WhatsApp chatbot, helping the customers to navigate through your product line and even assist customers in finding solutions to common problems.

You can activate this facility by incorporating a chatbot in your WhatsApp marketing strategy, as you can do the following:

  • Provide an immediate response to FAQs
  • Make suggestions based on the choice of customers
  • Help to track shipments and delivery updates
  • Resolve basic customer complaints without human intervention

4. Schedule Automated Marketing Campaigns

With WhatsApp, scheduling messages is possible for automated marketing campaigns. The system can have promotional messages, discounts, or new product launches at scheduled intervals and send them to the customers when they are most likely to act in a certain way.

For instance:

  • Alert the sales team with deadlines for advance-booking events
  • Notify the customer about new arrivals
  • Send holiday or birthday offers
  • This is how campaign scheduling benefits you in producing relevant and timely content to your audience. You will not have to write each message manually.


5. Survey of opinions and feedback

Customer feedback can be a great tool to improve products and services, and with the automation on WhatsApp, this will be easily collected without much ado. You can set up automated surveys or feedback forms after a customer has made a purchase or interacted with your brand.
For example, right after a sale: “Hi [Customer’s Name], appreciate shopping with us! We would love to hear your thoughts on the experience. Kindly click here to share.”

Auto-collecting feedback makes this easier on the customer’s part and also gives you data to enhance your offerings.

Drip Campaigns:

These are automated planned messages sent in sequence to the customers. to create these campaigns with WhatsApp automation, and it takes the customer through an awareness journey to conversion.
Examples:

  • Main introductory message when a new customer joins
  • Follow up with information about a product or tutorial
  • Reminders or promotions based on action by the customer
  • Keeps your brand top of mind, gently nurturing them toward making a purchase. 

Use WhatsApp for retargeting Customers

who had shown interest in buying certain products but have not yet completed a purchase can be retargeted. a customer has abandoned his cart, an automation could automatically send a reminder message that triggers the timely completion of the purchase.

Conclusion

WhatsApp automation in digital marketing is something, no business should be without to strengthen customer engagement, improve marketing efforts, and most importantly, increase conversion levels. scheduling campaigns, and integrating with CRM systems, will indeed help a business go about providing smooth customer experiences while optimizing its marketing efforts. If done right, WhatsApp automation turns out to be a game-changer indeed to achieve your digital marketing goals.